Marketing Assistant: Content & Media Marketing Specialist 

Remote | Full-Time

About the Role

We’re a growing physical therapy and wellness clinic looking for someone who can bring our brand to life through high-quality content - and make sure everything behind the scenes runs just as smoothly.

Please note: This is not a role for a marketing agency. We are looking for someone to work in-house within our organization.

You’ll be responsible for:

• Producing high-quality video content and reels that stop the scroll and drive engagement
• Managing and growing our social media and YouTube presence
• Keeping our CRM, email campaigns, and workflows organized and running on time

We care about real engagement, real leads, and clean systems - not vanity metrics.

We are also an AI-forward company. We use tools like ChatGPT to improve speed and efficiency - and expect our team to do the same.

What You’ll Be Responsible For

Content & Video Production

• Edit high-quality videos (short-form + long-form) for Instagram, Facebook, and YouTube
• Turn raw footage into polished, engaging reels that match our brand
• Repurpose content across platforms strategically
• Write captions that drive action - using AI as a tool, not a crutch

Design & Creative

• Create clean, professional graphics for:
  • Social media
  • Email campaigns
  • Flyers and in-clinic promotions
• Maintain a consistent, elevated brand look and feel

Social Media & YouTube Management

• Plan, schedule, and publish content consistently
• Optimize YouTube content (titles, thumbnails, descriptions)
• Focus on attracting the right audience, not just growing followers

Marketing Systems & Execution

• Build and manage email campaigns (2 per week)
• Ensure blogs and emails are published accurately and on time
• Maintain and organize CRM (Go High Level or similar)
• Build and manage workflows and automations
• Connect systems using Zapier (or similar tools)

Tracking & Performance

• Monitor:
  • Engagement quality (not vanity metrics)
  • YouTube performance (watch time, retention)
  • Email performance (opens, clicks)
  • Lead flow and CRM health

What Matters Most in This Role

• You can create high-quality, scroll-stopping video content
• You have a strong eye for clean, professional design
• You are organized and reliable - things get done on time
• You understand how content connects to lead generation and growth
• You can manage both creative output AND backend systems
• You know how to use AI to enhance your work - not replace your thinking

Must Have

• Strong video editing skills (CapCut, Premiere, Final Cut, etc.)
• Experience creating reels/short-form content that performs
• Graphic design experience (Canva or similar)
• Social media management experience (Instagram + Facebook)
• Experience with a CRM (Go High Level or similar)
• Experience building or managing email campaigns + workflows
• Familiarity with automation tools (Zapier or similar)
• Strong written English

Nice to Have

• YouTube growth experience
• Experience in health, wellness, or service-based businesses
• Experience managing content tied to lead generation funnels

Who This Is a Great Fit For

• A creative who also loves systems
• Someone who takes ownership and follows through without being chased
• Someone who cares about quality, not just output
• Someone who wants to be part of a growing brand and make an impact

This Is NOT a Fit If

• You rely on AI to do your thinking or writing for you
• You only want to edit videos but not manage systems
• You only do admin work but don’t create content
• You chase trends instead of building the right audience
• You need constant direction to stay on track

How to Apply:

Submit your CV + resume and tell us why you think you’d be a great fit for this role!